Recraft

Recraft generates vector graphics — SVGs, icons, illustrations, logos — directly from text prompts. Unlike most AI image tools that hand you a PNG and call it done, Recraft outputs editable vector files you can actually use in production. If you've spent time tracing AI-generated rasters in Illustrator, this skips that step entirely. You get brand style sets that lock a consistent visual language across all your generated assets, which matters if you're building a design system or maintaining a client brand. It also handles raster photos, 3D graphics, and Lottie animations, so it's not a single-trick tool. The free tier gives you 50 daily credits to evaluate whether the output quality meets your bar before committing. The main competition is Midjourney and Adobe Firefly, but neither outputs editable SVG natively. Recraft's positioning is specifically for designers and brand teams who need scalable assets, not just mood board material. At $25/mo for Pro, it's priced for professional use — hobbyists who just want to experiment will feel the ceiling faster.

• Generate editable SVG files directly from text — no raster-to-vector conversion needed.
• Export Lottie animations for use in web and mobile interfaces.
• Lock brand style sets to enforce visual consistency across all generated assets.
• Produce 3D graphics, photos, and illustrations from the same prompt interface.
• 50 free daily credits let you test output quality before paying.
• Team plan supports per-seat access with shared style controls.